Spirit of Things is an advocacy video project intended to address the impact human activities are having on the environment, while offering viable solutions that society can accept and adopt.
A collaboration with Project SEA*5, YWCA KL's Vocational Training Opportunity Centre (VTOC) and other local creatives, and co-funded by Mekong Cultural Hub and British Council, SOT is part of YWCA KL's aim to engage global issues with a larger community.
Themes of upcycling and social enterprise are explored as a means to reduce consumption by reusing or repurposing materials, giving them a second life.
In line with the New Normal - the rise of entertainment inclusion into video content necessary in an online world, and to promote this philosophy among mainstream society, mainstream media are selected as a medium of communication.
Hence a music video and documentary was conceptualized which features a collection of contemporary upcycled streetwear and accessories.